Tuesday, July 8, 2003 12:57 PM
30 Seconds To Greater Sales
by RedShoe
Wouldn't you like to increase your sales? Sure. We all would.
I could let you in on a marketing tool so powerful that it
will increase your sales, and believe me, it works. It works
so well in fact, that it's been in effect for more than 50
years, and has earned billions of dollars in revenue. And
finally, what If I told you that you could increase your sales
in as little as 30 seconds? Would you be interested?
Welcome to advertising 101. The huge marketing and advertising
machine churns day and night. Day and night we are bombarded
with little ads. Luckily big corporate firms sink billions
into research and development to exploit the habits of your
average Joe Schmoe, which means if you pay attention to your
environment you won't have to sink billions for your own research.
Turn on your T. V. and turn it to a local network channel
and within 30 minutes, you will see several 30 second ads.
Those ads are not just stupid commercials, they are designed
for one thing, and one thing only TO - MAKE - A - SALE. For
the most part they fill you up with a little mini story and
push a product. They make you laugh, they make you feel sad,
they make you angry. I personally really hate those god damn
1-800-C-A-L-L-A-T-T with that jackass Carrot head, "just
dial down the center". Some you forget, and some make
you sing a stupid tune in your head all day, and they do it
all in 30 seconds. But why are they only 30 seconds? Because
some marketing research and a few psychologists have told
us that the attention span of an average person is 30 seconds.
So when you advertise your product, you have to make that
sale within 30 seconds or less. The first paragraph of this
article takes a little under 30 seconds to read, and if you
are reading this, then it was enough to hook you.
So how does this apply to the adult world? In many ways.
Take galleries for example, your gallery is the first chance
you get at working your 30 second magic. Your images and your
text have to be able to hook the surfer within 30 seconds.
Your gallery content needs to be good. It needs to be what
this surfer is looking for, but it has to leave him desiring
more.
The gallery text can be simple and make sales, but like everything
it takes some practice. First you need to have an objective.
In this case it is to get your surfer to click to the sponsor,
or if you are a sponsor, then your goal is to get them to
buy. There is definitely a formula to the proper text. Here
is what was taught to me, hopefully you can learn from it
as well. There are a few basic rules to advertising, and they
are:
1) objective 2) audience 3) approach 4) the hook
The OBJECTIVE. As a gallery builder your objective
is to get a sale. Which means you have to get him to the sponsor,
then hope the sponsor can sell him, LOL. If you are a sponsor,
then your objective is to make the sale.
Know your AUDIENCE! Do not sale an ebony gallery to
a surfer that is looking for blonde teens. Why do you think
they call daytime TV "Soap Operas", it's because
they used to only advertise soaps, and detergents. Why? Because
the only audience back then (when the phrase was coined) were
housewives doing the dishes and laundry all day. Makes sense
right? Your damn right it does. What is advertised during
football games? BEER!! Think about it. If your surfer just
clicked on a gallery link that said, "hardcore ebony
freaks" then you know that is exactly what they are looking
for so you can talk to them in a raunchier way, and show them
hardcore freaky pics. If they clicked on a link that said,
"soft ebony babe" then approach them a little softer,
and show them a lot of tease type pics. Learn who your surfer
is, so you can learn how to talk to him. Which brings us to
number 3.
The APPROACH. The approach is a single thought or
sentence that will best lead to your objective. Know how to
approach your surfer. Don't just throw 20 pics on a page and
say, "here jackass, look at these. If you like, you buy"
Talk to them. They are human just like you, and quite possibly
a little lonely, and so they are looking to get some porn
to jerk off to. Your approach and your objective are one in
the same. They have to work together. One can not live without
the other. You need to have that approach stated in one well
worded sentence. My objective is the sale, how I get him to
the sale is the approach.
An example would be like If you were selling to a freaky
ebony sex surfer:
objective, to get a sale.
Approach: The only ebony bukkake site online with exclusive
double anal movies updated weekly.
If you were selling to a soft ebony surfer:
objective, to get the sale.
Approach: The largest selection of ebony babes just
waiting to fulfil your fantasies in live chat sessions.
The HOOK. Ever watch a TV show and just as before
they go to a commercial break the main character is caught
in a predicament? Ever look at a newspaper headline? Or ever
watch the news because they keep promising to show some footage
from inside Hugh Heffner's mansion, or some lingerie show?
Ok, maybe not you because you work in porn, but still your
average guy would watch... hell even I have caught myself
watching the news for that very reason. Well, that's called
a hook. They hook you into watching, or reading, or listening,
or whatever. Your hook will not only lead them to your objective,
it's what will bring them to your gallery in the first place.
To find your hook, write down a sentence to each of these
questions:
What is the most unusual part of your content (or sponsor)?
What is the most interesting part of your content (or sponsor)?
What is the most sexually exciting part of your content (or
sponsor)?
Now take your sentences and compare it to these questions:
Does it lead to your objective?
Does it relate to your audience?
Does it relate to your approach?
Does it excite or interest the surfer?
Can it be the first line in your short text message?
Whichever one works the best is your hook. Now you need to
find out if your hook serves better as a question or a statement.
I find that asking questions evokes a response, but that's
just me. Just look at the first line of this article. ;P Both
work well, so it's really up to you. "Would you like
to see more filthy hardcore ebony babes stuff their face with
cock?" "Click here to see ebony cock suckers".
The key is to use all of these in as few sentences as possible,
but it's all very important and can play a vital role in making
sales. Don't just toss up a few words and hope for the best.
Really understand what your objective is and who your surfers
are. And always fine tune your approach and hook until you
find what works best for you.
In closing:
As some of you know, I edit the videos and trailers for CollegeFuckFest.com.
At first I was editing the trailers and they were well over
a minute and a half. Some were even two minutes. Then I started
to notice how commercials are only 30 seconds and even though
they didn't have sex in them, they were still better than
my trailers. So I started taking notes on how mainstream movie
trailers and tv commercials were edited together. I got a
couple of books on advertising, and studied. I applied these
ideas to the CollegeFuckFest trailers. The editing is tighter
now, it's shorter and really shows off the content but leaves
them wanting more. I've seen some video samples that were
only 45 seconds that felt like 10 minutes.
Now take what you know then build some galleries, and test
them. And if you are a sponsor then learn that you need to
get your message across in 30 seconds. Fine tune your sites
to hook 'em.
comments? flames? or questions post here
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