Friday, July 4, 2003 3:28 PM
Title
by Stylos
Quantity over quality?
Some seem to be very concerned about the amount of incoming
hits arriving from each trade and the productivity that it
generates on their websites. The focus on these two variables
is caused by looking too much at simple tradescripts and is
generally naïve.
Traffic doesn’t make you rich. Conversion of high-quality
traffic does.
High traffic is better than no traffic at all. That’s
true. But ask the players, who get the high-quality traffic
directly from the search engines, or those who accept a 1:10
trade with Thumbzilla or other high-quality TGPs. They will
tell you that quality matters the most. A satisfied bookmarker
or person directly from the search-engines, will signup at
the sponsors 100 times more often than a surfer that has been
jerked around many times before landing on your website.
We made a webmaster survey a few months ago involving more
than 650 adult webmasters. The result was very clear: the
very successful webmasters, who made above 10.000 USD in profit
each month, was also mainly involved in SEO. Many of them
didn’t even work with TGP/CJ2.
Search-engine-optimization (SEO)
It is hard to get the good and fresh traffic directly from
the search-engines. But it is not impossible, if you work
hard on it. I learned a lot about it recently from other players
on EbonyTraffic.com and their very good advices are there
for free.
Why waste bandwidth on low-quality traffic, if they don’t
contribute to your daily income?
Bookmarkers
If they are satisfied, they will come back.
Get their loyalty and don’t be afraid to encourage the
surfers to contact you via e-mail. This will make them more
confident that you are not just here to steal their credit-card
information or exploit their phone-line.
Measure the amount of surfers, who actually click the bookmark-links.
This will give you an idea of the development in the daily
amount of bookmarkers and advice you of changes in design
etc. Try to give them a cookie and measure, how many and how
often they return to your website.
Now I mentioned the next subject.
Data mining
A thing that improved our monthly income significantly was
looking at the traffic/sponsor mix.
If you believe in the concept “traffic is the king”
then focus on a high volume of traffic to your website and
earn money on collecting e-mail addresses or giving away free
trials or similar. Forget about promoting even free trials
based involving credit-card information, if you traffic is
mainly non-american. They simple don’t have a credit
card. So stop teasing them with anything, they can’t
signup for anyway. That sure won’t make them bookmark
your site either
If you believe in the concept “quality over quantity”
then focus on evaluating each and every trade. Forget the
just-signup-and-force-some-traffic-attitude. You don’t
just want traffic; you want the high-quality traffic.
Ask these questions for each trade to determine the quality:
1) How does the trade send traffic? Percentage to galleries?
Blink-link percentage?
2) Where does the traffic come from? Search-engines and bookmarkers
or jerked surfers?
3) Clean or dirty? 100% console-free? User-interaction or
mainstream?
4) Does the traffic fit well with your traffic/sponsor mix?
5) Country of origin? A good trade script should be able
to tell the country origin of every trade. If it doesn’t
do that go to www.ip-to-country.com, download the latest free
database and have a friend of yours help measuring and filtering
the traffic.
Don’t be afraid to contact the webmaster and ask him
detailed questions about his traffic. He will be delighted
to hear someone have interest in his website, instead of receiving
the usual “You only sent me 5 hits today. I sent you
10 hits. You owe me!”-messages. The worst thing that
could happen is that you learned something new.
If you are still not convinced, then please signup with my
Indian TGP. I will promise you many and productive surfers.
They won’t buy anything, because they are so damn poor.
But they will sure use your bandwidth browsing ethnic and
ebony content. And they would love to download your movies
as well.
Cheating
Whenever there is money involved, someone will be tempted
to cheat you.
Some of your trades live far away, and you can’t visit
them with a baseball-bat in your hand if they cheat you. Nor
will the police help you much. This means that some don’t
fear any consequences of cheating you. That’s pretty
dangerous.
So what can you do to evaluate a new trade?
Use your common sense. If it’s a new player and his
website is sky-rocking, there could be something rotten.
His other trades. Why is he only trading with very small sites
and being neglected from the larger ones? A lot of internal
trading?
Check the webmasters country of origin (my experiences with
certain countries are that 95% of the webmasters will cheat
you sooner or later).
Check his other domains at DirectNic.com also. What else does
he own? If the rest of his sites are bestiality-sites or banned
at some TGPs you might wanna skip this trade.
Personality. Is he interested in building up a relationship
with you or is he always hard to reach? The cheaters often
shift ICQ# and domain names and don’t spend time on small
talking with you.
It takes times to make money. Use the time to get to know
the webmaster. Start with a small ratio and if it works out
well increase it over time.
A webmaster surfing to your website through a tradelink and
clicking around isn’t cheating (unless it’s done
too often). It could just be a lazy webmaster, who wants to
check your site out. Most often it’s a harmless newbie
trying to generate traffic to his new website. Don’t
care about that.
Concentrate on the real bad guys, who use months on making
intelligent scripts that will click a random link on your
webpage and change IP continuously via proxies without you
ever knowing it came through a proxy. Admit that you cannot
know for sure, if the trade is cheating, and listen to advices
from your network.
comments? flames? or questions post here
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